Learn about 4 critical reasons your website is not selling your brand. 

I once walked into a large fashion store, and there was no one to guide me to the exact item I was searching for. The customer service was terrible, and after searching here and there for what I wanted, which I couldn’t find, I became frustrated and walked out.

The experience mirrors what a lot of websites representing physical stores do currently. Frustrating and confusing users because of unclear and cluttered elements. This often leads to users taking no action on such websites.
Such websites are a liability to the business instead of an asset.

When you finish reading this article, your focus will shift, and you will understand your mistakes.

There are so many reasons your website is not selling your brand. Today, I will try to reveal the most important.

Your website is supposed to be a tool for promoting your business and one of your customers’ major touchpoints. In simple terms, a place where your customers get to connect with your business.

Here are 4 reasons your website is not selling your brand:

1. Your business concepts and your design do not agree:

What does this mean?

Your web design must address the specific needs of the business. This explains why the website exists. To do this, consider the time between the customer’s landing page visit and their on-site actions.

You should specifically arrange every detail, including the design, text, and call to action, to meet your concept and drive sales.

For instance, if you want to tell a story with your brand, adding a video on your landing page would do better.

Emotive stories often give customers a reason to connect to the story you’re telling and eventually make them feel they are part of the process. This can help them decide to buy from your brand.

2. Your web functionalities are failing:

I’ve seen people trying to buy something on a website. A function on the website fails.

They might want to contact customer support or send a message. If they can’t, the customer might leave the site immediately.

No matter how good your design is, your website’s functionality matters too.

For simplicity, utilise basic features that are easily repairable if a bug occurs.

3. Brand awareness is missing:

I’m shocked mostly when I come across websites that are not creating massive awareness for their own brand. This is counterproductive because no one will know about your website if you don’t promote it.

One way to promote your site is to ensure that you have your website connected to a newsletter platform where you send out regular newsletters about what is going on with your brand on a weekly or monthly basis.

Doing this will bring people to your website, drive so much traffic and then create awareness for your website.

You can also add a website to popular online forums and platforms.

4. No Professional Help:

When you finish building your website, it doesn’t stop there. Engage a professional website manager to help manage your website.

Here’s where a website management service comes in. They help keep your website up-to-date.

Ignorance is not an excuse. If you choose to engage someone who is not good enough, then he is likely going to do extensive damage to your website.

I suppose you have learnt a few strategies for selling your brand on your website. If you believe you require support, we are always available to help. You can speak with a member of our team today.